Candoro Case Study – Indipaed

Enabling Lead-Driven Growth with Full-Funnel Tracking

Client-side tracking is causing data gaps for many businesses. How Airbnb moved to server-side track

Candoro Case Study – Indipaed

Enabling Lead-Driven Growth with Full-Funnel Tracking

Client-side tracking is causing data gaps for many businesses. How Airbnb moved to server-side track

The Challenge

Indipaed provides digital learning solutions and online training for educators. As the company increased its marketing investments across Meta, Google, and LinkedIn, it faced several critical challenges:

• Inconsistent and incomplete conversion tracking
• Unreliable attribution of leads and course purchases to traffic sources
• No trustworthy basis for evaluating campaign performance
• Team decisions were often based on assumptions, not evidence
• No centralized dashboard to unify insights across the funnel

To scale confidently, Indipaed needed a solid, compliant data infrastructure that would bring clarity, accuracy, and trust into every marketing decision.

Our Solution

(A 4-Phase Implementation)

Phase 1
Data Audit & Blueprint

• Mapped all digital touchpoints (ad click → signup → CRM)
• Identified gaps and duplication across tracking tools
• Developed a unified measurement plan and event model based on business goals

Phase 2
Client-Side
Tracking Foundation

• Deployed a clean, consistent dataLayer across key interactions
• Captured critical events like form submissions, downloads, and signups
• Enabled sending enriched client-side data to GA4, Meta Pixel, Google Ads, and LinkedIn

Phase 3
Server-Side
Tracking Architecture

• Set up a GTM Server Container hosted securely on Google Cloud
• Connected server-side events to Meta (via Conversion API), Google Ads, and GA4
• Enhanced event accuracy, reduced data loss, and improved match quality
• Enabled flexible scaling without increasing page complexity

Phase 4
Consent Compliance
& Funnel Reporting

• Integrated with Usercentrics to handle GDPR consent seamlessly
• Configured Consent Mode v2 to dynamically control tracking behavior
• Delivered a live dashboard (Looker Studio) for performance insights across the full funnel
• Enabled lead source tracking, conversion rates, and cost per qualified lead

Client:
Indipaed

Industry:
Online Education / Digital Products

Services Provided:
Client- and Server-Side Tracking Setup, Consent Integration, Attribution Modeling, Reporting Infrastructure

Project Duration:
3 Months

Objective:
Establish a reliable, privacy-compliant tracking infrastructure to support lead generation and enable truly data-informed growth decisions.

The Results

(Within 90 Days)

• Significantly improved data accuracy and consistency across platforms
• Full visibility into key funnel steps, allowing attribution from ad click to CRM entry
• Shift from assumption-based to evidence-based decision making
• Internal trust in marketing data dramatically increased, enabling faster and more confident action
• Company-wide mindset shift: teams began actively asking “What can we track next?” and pursuing more granular data points
• Data became a strategic asset, not just a technical layer

"Before Candoro, we were flying blind in many areas. Now, every decision we make is backed by real, trustworthy data. It’s changed how we think about growth."

— Founder, Indipaed

By delivering a full client- and server-side tracking setup, Candoro enabled Indipaed to shift from guesswork to precision, from siloed tools to connected insights, and from intuition-driven to data-informed growth.
We help companies to grow – not just with campaigns, but with clarity, confidence, and a culture of data.