The Verified Tracking Foundation is the minimum standard modern marketing teams need to operate with confidence.
It establishes a clean, stable, and validated tracking layer across your core marketing platforms, including client-side and server-side tracking. Every signal is aligned, tested, and proven, so decisions are based on reliable data rather than assumptions.
For agencies, in-house marketing teams, startups, and growth teams, the outcome is the same. Decisions are based on facts, platforms optimize on clean signals, performance is clear and explainable, and commitments can be made with confidence. Marketing becomes something teams can scale, defend, and stand behind.
You always know why results change and what actually drives performance across channels and campaigns.
Clean, client-side and server-side signals help platforms learn faster and optimize budgets more effectively.
You can invest, test, and scale without second-guessing your data or rebuilding your tracking foundation.


Client-side and server-side containers are implemented and aligned to act as the central control layer for all tracking logic. This ensures structured, scalable, and reliable data collection.
Google Analytics is configured to collect consistent event data from both client-side and server-side sources. This creates a complete and accurate view of user behavior and conversions.
Conversion tracking is implemented client-side and server-side for up to 2 marketing platforms, such as Meta, LinkedIn, or Google Ads. This ensures accurate attribution and strong optimization signals across paid channels.
For the first 8 weeks after launch, tracking is actively validated under real campaign conditions. Any issues that arise while marketing runs are identified, fixed, and revalidated to ensure continued accuracy.

