Server-side tracking is the backbone of modern digital success that enhances the accuracy, security, and flexibility of your data analytics by collecting data directly from your server.
Smart business success through advanced data insights.
Process interactions directly on your server offers significant advantages over traditional client-side tracking, especially given current limitations like ad blockers or browser restrictions.
By processing data on the server, server-side tracking avoids issues caused by ad blockers or browser settings, ensuring you get more precise and consistent analytics.
Reduce the load on the user's browser, resulting in quicker page load times and a better user experience.
Reduce the reliance on client-side cookies, aligning better with privacy regulations like GDPR and CCPA, and enhancing overall data security.
This method supports custom event tracking and can efficiently handle large volumes of data.
Process user interactions directly on the server, where data is collected, stored, and analyzed to provide accurate insights and ensure privacy compliance.